We're Relatable
We Loved the Mission. The Job Was Not Built to Last.
We know what it feels like to love the mission and still quietly wonder how long you can keep doing the job.
To give your nights, your weekends, and your nervous system to work that matters. To be skilled and deeply committed, and still feel stretched thin. To realize the system will always ask for more than it can return.
This is not burnout because you “couldn’t handle it.” The truth is that nonprofit roles were never designed to be sustainable for the people inside them.
Two Dream Jobs That Quietly Became Unsustainable
Cat was a program officer at a $500M private foundation. Her days began before sunrise and ended just in time for bedtime. She handed her daughter to a babysitter in the morning and carried the weight of that decision all day.
When panic attacks and depression made it clear something had to change, pushing through was no longer strength. It was self-abandonment.
Julia was a Director of Advancement in Washington, D.C., managing a $7M budget and leading a team of ten. Twelve-hour days were normal. The pressure was relentless.
Eventually, stress put her in the hospital. That moment forced a hard truth. This couldn’t be the only way.
On paper, these were dream jobs. In real life, they weren’t sustainable.
Consulting Was the Practical Next Step
We didn’t leave because we wanted to escape work.
We left because our lives were changing and the jobs no longer fit. Consulting made sense. We had deep experience. Organizations were already asking for our strategy and support.
What we didn’t anticipate was this: nonprofit jobs don’t teach you how to run a business.
The Part No One Prepares You For
When nonprofit professionals start consulting, they don’t just change roles. They change identities.
Suddenly, you’re responsible for positioning, pricing, marketing, sales, scope, and delivery. You’re not only doing the work anymore. You’re running a business.
Most nonprofit roles never teach you how to create clear offers, price with confidence, sell without money shame, protect scope, or generate predictable revenue.
So even highly capable professionals end up with underpriced projects, inconsistent clients, blurred boundaries, and income that feels unstable.
This is not a talent problem. It’s a business foundation problem.
Why Relatable Nonprofit® Exists
When we started consulting in 2021, we went looking for answers the way most smart people do.
We hired a business coach who didn’t understand nonprofits, joined consultant communities that offered connection but not a clear roadmap, and spent a lot of time piecing the rest together ourselves.
We learned the hard way because there was no nonprofit-specific system that tied it all together.
Once we had the right foundation and executed consistently, everything changed.
We grew our consulting firm to $300,000 in annual revenue and created a business that felt structured, professional, and sustainable.
That turning point became Relatable Nonprofit.
Today, we help nonprofit professionals create stable consulting businesses so they can do mission-driven work on their own terms.
The System We Wish We Had
Relatable Nonprofit exists because nonprofit professionals deserve careers with both freedom and impact.
Through our Mentorship Program, we teach the consulting operating system we wish we’d had when we started. It gives you the foundation most consultants skip so you can move with clarity and momentum instead of trial and error.
At the core, we help you create clear positioning, practical pricing, a predictable pipeline, and strong client boundaries so your business supports your life instead of consuming it.
Because doing good work shouldn’t cost you your life.
XO
Cat & Julia
Our Mission
Relatable Nonprofit helps nonprofit professionals build consulting businesses that work in real life. We teach consultants how to price appropriately, find clients consistently, and deliver projects with clear scope and boundaries so income is steadier and the work is sustainable.
Our Vision
We envision a nonprofit sector where experienced professionals can continue doing mission-driven work without burning out or under-earning, and where nonprofits can access high-quality expertise through professional consulting partnerships.
Our Why
Nonprofit professionals are trained to do excellent work, not to run businesses. When they move into consulting, many are left to figure out pricing, marketing, sales, and client management on their own. Relatable Nonprofit exists to teach the business fundamentals nonprofit jobs do not, so consulting becomes a stable, professional career path.
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Relatable Nonprofit® is a registered trademark of Devine and Parker Consulting Inc.