10 Tactics for Nonprofits to Acquire New Supporters Before Year-End | Network for Good | Julia Devine
Aug 15, 2023
Ice cream cones, pool days, sunscreen, kids out of school, beach hair–the sweetness of summer is coming to a close. It may seem premature to start thinking about the end of the year. However, for nonprofits, it is time to prioritize attracting new supporters prior to kicking off year-end campaigns. Below are some tactics for nonprofits to build up their supporter lists before the start of the busy fundraising season!
1. CREATE COMPELLING CONTENT.
Develop a content marketing strategy that focuses on delivering valuable and engaging content. Use Canva to create compelling visuals (don’t miss out on the nonprofit discount!). Consider writing blog posts, creating informative videos, or producing podcasts that educate, inspire, and evoke emotions. Optimize your content for search engines to increase organic traffic and showcase your expertise in the field.
2. ENGAGE WITH LOCAL COMMUNITIES.
Engage with local businesses, other nonprofits, or community groups by participating in relevant events and initiatives. Set up booths or sponsor events that align with your organization’s purpose. Actively engage with attendees, distribute promotional materials, and exchange contact information.
3. OFFER MULTIPLE WAYS TO CONTRIBUTE.
Provide various ways for supporters to contribute, such as volunteering or donating. Cater calls to action to attract different levels of commitment and engagement. Make sure that the instructions for how to get involved are very clearly outlined on your website and other promotional materials!
