When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you.

Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories and insights of those who’ve been there?

Catalina Parker, Co-Founder of Relatable Nonprofit, empowers growth-driven people with nonprofit hearts to succeed in consulting. Her biggest mistake when starting her business?

I neglected to understand my “why.” I failed to take the time to truly identify and clarify the purpose behind my business. By not defining my why early on, I found myself lacking direction and motivation, making it challenging to navigate the challenges of running a business effectively.

Her advice for others starting out to help them avoid making those same mistakes:

Start by defining your why, mission, and vision. These will act as your North Star throughout your business journey. If you make sure your actions are aligned with these three things, you will be successful.

Click here to keep reading on Entreprenista!