How Listening to My Customers Skyrocketed My Business | Catalina Parker | Blogher
Mar 31, 2025
How Listening to Customers Can Transform Your Business
As an entrepreneur, listening to your customers isn’t just important—it can be transformative for your sales, your product offerings, or even your business model. It’s not only about hearing what customers have to say but also about understanding their needs and taking intentional steps to meet those needs.
To see this practice in action, we spoke with 18 female founders who credit their growth and success to truly listening to their customers. From adjusting their messaging to better serve diverse communities to innovating how they connect with their audiences, these women show how actively listening can strengthen your business. Whether you’re navigating the early days of a startup or scaling an established brand, we hope their stories inspire you to lean into your own customers’ desires.
