Mentorship Member Spotlight: Bill Roberson, Co-Founder of My Comm Team.

We had the pleasure of interviewing Bill Roberson for our Mentorship Member Spotlight. Bill is the co-founder of My Comm Team.

Tell us a little about yourself and your consulting business.

Bill: I'm one of the co-founders of My Comm Team—a brand strategy and communications consultancy built for mission-driven organizations. I’ve spent over two decades helping nonprofits and ministries tell their stories in a way that cuts through the noise and connects with the hearts of donors, supporters, and communities.

I believe clarity changes everything. When a nonprofit knows how to clearly communicate who they are, what they do, and why it matters—it becomes easier to attract the right supporters and move their mission forward. That’s where we come in. We serve as fractional brand leaders for organizations that want more than just a new logo or campaign. They want a guide—someone who’s walked in their shoes and knows how to lead them toward greater impact.

We’ve led brand strategy, fundraising campaigns, and multi-channel marketing efforts for organizations big and small—from $100M nonprofits to scrappy start-ups doing grassroots work. No matter the size, our mission is the same: help good organizations do great work with clear, compelling communication.

What inspired you to start your consulting journey?

Bill: Honestly, it came from watching too many great missions go unnoticed because their messaging just didn’t land.

Back when I was working in full-time ministry, I saw firsthand how hard it was to carry a bold vision and explain it clearly to others. Over time, I realized that what I loved most was helping teams untangle their message—to bring clarity, focus, and confidence to how they talked about their work.

Consulting became a way to multiply that clarity. Instead of working inside one organization, I could help many. And every time I see a leader light up when they finally feel understood and equipped—that’s what keeps me doing this work.

What types of nonprofits do you love working with?

Bill: We work with a wide range of nonprofits, but I’m especially drawn to organizations with a clear heart for service—those that are deeply rooted in mission and committed to lasting impact.

Many of our clients come from the ministry world, which is where I began, but we also work with causes ranging from hunger relief to education to family services. If an organization is doing work that matters and they want to communicate that work more clearly, we’re all in.

What matters most to us isn’t the size of the nonprofit—it’s the size of the mission and the courage of the people behind it.

What has been your biggest win since joining the Relatable Nonprofit Mentorship program?

Bill: I’m still early in the program, but already I’ve found something that every consultant needs—community.

It’s easy to feel like you’re building in isolation, especially when you’re used to being the one others turn to for clarity. Being part of a mentorship community like this reminds me I’m not alone, and that growth is a shared journey.

Even in the first few weeks, I’ve walked away with actionable insights that are helping me think differently about how I serve my clients—and how I grow this business sustainably.

How had the Relatable Nonprofit Mentorship program supported your growth?

Bill: For me, growth isn’t just about more clients—it’s about being more intentional with the ones I already have. The program is helping me step back and work on my business, not just in it.

Having access to tools, frameworks, and mentors who’ve walked this road before me is accelerating the way I think about pricing, packaging, and scaling. It’s given me language for things I’ve always felt intuitively—but didn’t know how to structure. That clarity has been a game-changer.

What’s one piece of advice you’d give to someone starting out as a nonprofit consultant?

Bill: Don’t lead with answers—lead with questions.

Nonprofit leaders are some of the most mission-driven people you’ll ever meet. They don’t need more noise; they need clarity. And that starts by listening—really listening—to what they’re trying to accomplish, what’s getting in their way, and what they need most from a partner.

Your job isn’t to be the hero. It’s to be the guide. If you can help a nonprofit put their vision into words that move people, you’ve done more than consult—you’ve multiplied their impact.

To stay in touch with Bill, please follow his social media platforms found below. 

Website

LinkedIn