The Relatable Nonprofit Blog

Setting Up a Nonprofit Consulting Website That Converts Clients

blog consulting nonprofit sector May 26, 2025

How to Build a Nonprofit Consulting Website That Wins Clients

If you’re launching or growing a nonprofit consulting business, having a professional website is one of the best ways to establish credibility, attract clients, and showcase your expertise. But simply having a website isn’t enough—it needs to be designed to convert visitors into clients.

Nonprofits looking for a consultant want to know three things immediately:

What do you do?
Who do you help?
How can they work with you?

If your website doesn’t answer these questions clearly, you’re losing potential clients. This guide will walk you through exactly what your nonprofit consulting website needs to stand out and drive business.

Step 1: Pick a Simple, Professional Website Platform for Your Consulting Business

You don’t need a complicated, expensive website. If you’re just starting, keep it simple and functional. The best website builders for consultants include:

Squarespace – Easy to use, modern design, and all-in-one hosting.
WordPress – More customizable, great for SEO, but requires some setup.
Wix – User-friendly and good for basic websites.

Whichever platform you choose, focus on clarity and professionalism. A clean design with simple navigation will build trust with nonprofit leaders.

Step 2: Key Pages Every Nonprofit Consulting Website Needs

Your website should have at least five key pages that communicate who you are, what you offer, and how potential clients can work with you.

Homepage: Make a Strong First Impression

The homepage is your first chance to engage potential clients. It should clearly state:

Your expertise (“I help nonprofits improve fundraising and donor engagement”)
Who you serve (“For nonprofit leaders looking to increase impact without burning out”)
A call to action (“Schedule a free consultation”)

Keep it clear, concise, and focused on the nonprofit’s needs.

About Page: Build Credibility and Connection

Nonprofits hire consultants they trust. Your About page should include:

Your experience in the nonprofit sector (past roles, organizations you’ve worked with)
Your mission and why you do this work
A professional photo to humanize your brand

This page isn’t just about you—it should highlight how your expertise benefits nonprofits.

Services Page: Highlight Your Nonprofit Consulting Services Clearly

Nonprofits need to quickly understand how you can help them. List your services clearly, such as:

Grant writing and fundraising strategy
Board development and governance training
Marketing and donor communications

For each service, briefly explain:

The problem it solves (“Many nonprofits struggle with donor retention. I help create engagement strategies that increase giving.”)
How you work with clients (“I offer one-time strategy sessions or ongoing consulting support.”)
A call to action (“Contact me for a free consultation.”)

The clearer your services, the easier it is for nonprofits to hire you.

Testimonials Page: Showcase Client Results and Social Proof

If you’ve worked with nonprofits before, feature their feedback. Testimonials build trust and show real results from your consulting work.

If you’re new, ask past nonprofit colleagues or collaborators for recommendations. Even if they haven’t hired you directly, they can vouch for your expertise.

Contact Page: Make It Easy for Nonprofits to Reach You

Many consultants lose clients simply because their contact page is unclear or hard to find.

Include:

A simple contact form (Name, Email, Organization, Message)
Your email address for direct communication
A scheduling link if you offer free consultations

The easier you make it for nonprofits to contact you, the more likely they will.

Step 3: Optimize Your Website for Client Conversion

Your website isn’t just an online brochure—it should guide visitors toward working with you.

Use Clear Calls to Action (CTAs) on Every Page

Each page should have a clear next step, such as:

“Schedule a free consultation”
“Download my nonprofit fundraising checklist”
“Contact me to discuss your nonprofit’s needs”

Avoid vague CTAs like “Learn more” or “Click here.” Be direct.

Offer a Free Lead Magnet to Grow Your Email List

Not every nonprofit leader is ready to hire a consultant immediately. Capture their information by offering a free resource in exchange for their email.

Examples:

Grant Readiness Checklist – Helps nonprofits assess if they’re prepared to apply for funding.
Fundraising Strategy Guide – A PDF outlining donor engagement tactics.
Webinar Replay – A recording of a past training on nonprofit growth.

A lead magnet allows you to build an email list and nurture potential clients over time.

Add Basic SEO to Attract More Nonprofit Clients

If you want nonprofits to find you through Google, your website needs search engine optimization (SEO).

Basic SEO tips for nonprofit consultants:

Use keywords like “nonprofit fundraising consultant” or “grant writing services for nonprofits.”
Write helpful blog posts that answer common nonprofit questions.
Add your location if you work with local nonprofits (“Nonprofit consultant in Chicago”).

SEO helps nonprofits find you online without needing to pay for ads.

Step 4: Make Sure Your Nonprofit Consulting Website Is Mobile-Friendly

Most nonprofit leaders browse on their phones. If your website isn’t mobile-friendly, it could be costing you clients.

Check:

Text is easy to read (no tiny fonts).
Buttons and links are easy to click.
Contact forms work well on mobile devices.

Test your site on different devices to ensure a smooth experience.

Step 5: Promote Your Nonprofit Consulting Website to Drive Traffic

Once your website is live, start driving traffic to it.

Update your LinkedIn profile with your website link.
Join nonprofit Facebook or LinkedIn groups and share helpful blog posts.
Write guest blogs or appear on nonprofit podcasts to get more visibility.
Send a launch email to your network letting them know about your consulting services.

A website alone won’t get you clients—you need to actively share and promote it to attract nonprofits.

Final Thoughts: Create a Nonprofit Consulting Website That Grows Your Business

A well-designed consulting website should:

Clearly explain who you help and how.
Build trust through testimonials and experience.
Guide visitors toward taking action (booking a call, downloading a resource, or contacting you).