Tried and Tested Tips for Securing Your Earliest and Most Loyal Customers | Catalina Parker | Entreprenista
May 28, 2025
How 15 Founders Landed Their First Clients: Real-World Tips for New Consultants
Landing your earliest customers can feel like the toughest part of building a business—but they’re also some of the most important. These early wins validate your idea, shape your early offerings, set the foundation for long-term growth, and sometimes end up being your most loyal advocates.
To help you navigate this critical milestone, we asked 15 founders to share the real strategies that helped them secure their first customers. They’re revealing the real-world tactics they used, how they overcame early obstacles, and what they’d do differently if they could go back.
Whether you’re bootstrapping, refining your pitch, or wondering where to even start, this advice is packed with tested strategies to help you build traction with confidence.
