Heather Bellew, HB Consulting Co
Heather Bellew is the founder and creative director of HB Consulting Co, a boutique creative visibility firm that helps established businesses and nonprofits become better known.
Who are you, who do you serve, and what are you focused on right now?
HB Consulting Co is a development and marketing firm dedicated to helping small businesses and nonprofits boost their local brand awareness through community, social media, and email marketing.
What led you into this work?
I started the company after my experience working in the nonprofit sector, where I saw firsthand how connecting with the right people could make a huge difference. If more people were aware of the cause, we could have had more resources to serve our clients better. That's what drives our mission at HB Consulting Co: to bridge that gap and help brands thrive.
What's a project you're proud of?
One project I'm especially proud of is our work with a nonprofit client through our email marketing services. We've been creating consistent monthly newsletters that highlight their mission, upcoming events, and success stories. This regular communication has helped increase event sign-ups and boosted their fundraising efforts significantly. By keeping their supporters engaged and informed, we've been able to create a stronger connection between the nonprofit and its community, which has directly contributed to their ability to make a bigger impact.
What are you building right now?
We're diving deeper into community marketing services to help small businesses and nonprofits connect with their local audiences in meaningful, lasting ways. I truly believe in the power of community and making a difference where it matters most.
What advice would you give someone earlier in their journey?
Sometimes the best way to learn is by just jumping in and doing the dang thing! It's so easy to overthink every little detail and stress about how you're going to run your business, but let me tell you, most of that's going to shift once you start working with real clients. So why wait for the "perfect" time? It doesn't exist! Get started now, and keep rolling forward. The faster you dive in, the faster you'll grow.
How has Relatable Nonprofit helped your business?
The Mentorship program has been a big help for me. I've learned everything from business fundamentals to specific sales strategies, and even how to confidently say no to the wrong clients. Being part of a community with other like-minded consultants has been incredible. Even though we're typically in different industries, there's so much we can learn from each other.